The Value Forward Group is a message communication, marketing consulting and sales training firm that works with technology, software and professional service companies both domestically and internationally to help them build replicable revenue capture systems.
Since 2001, we have been helping clients solve sales and marketing business problems by providing value communication clarity in their customer conversations and integrating their sales and marketing methods into one revenue capture process.
Through the deployment of the proprietary Value Forward® method and working collaboratively with clients, we increase revenue and accelerate marketing operational performance.
Strategize - Capitalize - Monetize
We know that revenue capture is a company responsibility. The Value Forward program integrates all customer facing value touchpoints to build a scalable revenue capture system where sales, marketing communication, strategy and financial models work together in tandem as one enablement system.
Sales and marketing integration... is not alignment.
Sales and marketing alignment is not enough. To maximize revenue capture, sales and marketing must work as one success system. By integrating revenue capture communication and messaging with sales methods you maximize your revenue capture capabilities and shorten buyer acquisition sales cycle timelines.
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