Category Archives: Marketing Strategy

Understanding the Need for Multi-Dimensional Marketing

Buyers have become desensitized to corporate speak that sounds like everyone else's. Because of the Internet, buyers are better educated, more selective in their acquisition choices, and have the greatest selection of purchase options than ever before. Sure, your firm is dedicated to the finest customer service. Yes, your management team is committed to superior…
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How to Market and Sell Using Analogies

When pricing your product or service, often prospects do not always believe your value or worse they have a hard time understanding it at all. Value today must be marketed and sold in a three-dimensional format so targeted prospects can absorb into their buying decision process. The words you use and don't use when communicating…
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