High Tech Success

Welcome to our free newsletter, High Tech Success

Welcome to High Tech Success, the newsroom and blog for CEOs, business owners, and sales and marketing executives in the technology and professional services industries.

In 2001, we launched Value Forward Group with the book How to Sell Technology: Become a peer in the boardroom, instead of a vendor waiting in the hallway." Simultaneously, we launched our e-newsletter High Tech Success (formerly BDM News) to provide ongoing best practices to our readers. The articles provided in  High Tech Success are a compilation of my 30 year career as a VP of Sales, VP of Operations, VP of Strategy, COO, and Founder and provides information to help executives grow their revenue. You will find articles on strategy, sales process, messaging communication, tradeshow best practices, branding, marketing tips, financial management, hiring tips, and much more to help you increase your revenue.

We welcome your thoughts, comments, suggestions, and questions. We are an executive B2B newsletter and we will quickly remove any comments that are offensive, profane, disrespectful or irrelevant.

We hope you enjoy the articles and I encourage you to visit our website to learn about us, about what we offer and who we are.

Paul R. DiModica

Recent Posts

  • Managing IT Sales “Forecasting Moles!”
    IT sales forecasting by its very nature is an unscientific art. The decision cycles, budgets, and purchasing needs of prospects constantly change. Sales forecasts are just snapshots of time captured…
  • Grow Your Revenue By Launching New Products and Services
    Selling and marketing IT products and professional services in the best of times means developing value that prospects believe, finding prospects that will buy, negotiating deals that clients will pay…
  • Is IT Marketing a Strategic Contradiction?
    Is marketing a staff position designed to support the sales team or the marketing department's own agenda? Is marketing a line position responsible for creating corporate revenue? Should corporate management…
  • IT Sales Process Development
    Developing a sales process that is successful, replicable, and measurable is one key to growing your firm. Like six sigma models, the correct sales process is designed to minimize and…

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