Case Study: $100M+ Equity Funded Player

Company Overview:

A $100M privately-held equity-funded company with offices worldwide whose focus was on one specific vertical market selling software and professional services.

Business Problem:

Company revenues had reached a plateau, their pricing strategy was not working and their technology product and service offerings’ positioning strategy needed to be revamped to accelerate revenue growth.

Client Solution:

Value Forward completed a pricing strategy analysis and provided recommendations to the executive team, created new go-to-market value messages for their offerings and worked with marketing department to implement recommendations.

Client Results:

The company pushed through their revenue plateau and implemented new messaging and value declaration as part of their corporate messaging.

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