Case Study: Global 100 Software and Services Company

Company Overview:

A public Global 100 company selling software and professional services.

Business Problem:

The company was struggling with buyer message and value communication of their new product and professional services offerings and their corporate headquarters contacted us for help.

Client Solution:

Value Forward did an assessment of their technology offerings’ value position and buyer persona communication language. We then provided specific messaging and recommendations to change their sales team’s story presentation and marketing tool usage.

Client Results:

The client successfully launched their new software and professional service offering and are now one of the top players in this market.

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