How to Sell Technology to C-Level Buyers – Sales Training

IT, Software & Technology Sales Training Courses

The Value Forward Group ONLY works with technology, IT and software firms. Since 2001, we have worked with hundreds of high tech companies including private, public, and equity-funded players, start-ups, vertical industry leaders and family run businesses. We provide detailed sales training courses for sales teams and sales management who are seeking a proven method on how to connect and sell high tech offerings to C-Level management executives.

We offer a broad range of education and learning programs designed to help technology sales team members learn specific skills to help them build a knowledge center of methods and techniques needed to increase their sales quota success by learning how to sell senior executives.  Our education process is focused on sales team learning – not just sales training.

Our sales team education approach is designed to help you and your team "become peers in the boardroom, instead of vendors waiting in the hallway®." Through specific copyrighted Value Forward® techniques and methods, we teach your team how to put your business value in front of them so prospects see your company as a strategic advisor and take action steps to buy -- creating a go-to-market plan that is scalable.

Our engagements are custom fitted based on your needs and are offered in 1-day, 2-day and annual retainer options based on your team's needs and your corporate objectives.

Through our approach, we teach...
  • How to assess prospects’ drivers to induce them to take an appointment
  • How to cold call management (phone, email, social networks), set up appointments and create value that prospects believe
  • How to hold your 1st appointment with a management buyer to assess their needs and qualify them on the spot
  • How to give an executive briefing, white board presentation or webinar that communicates your value and induces a prospect to buy
  • Key account and target account sales development and how to set up a pursuit sales team
  • How to use storytelling as an advanced selling tool
  • How to negotiate with C-level executives and close more deals
  • How to hire, motivate and lead IT salespeople and manage them by metrics

For more information, please contact us at (770) 632-7647 or complete the form on this page.


Some of our clients include...

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