Strategy is important, but execution is better.
Where do you get your technology business success strategy from? Do you have a clear growth strategy that everyone in your company knows and understands how to execute? Is your strategy based on your competitor's business model? Is your current strategy designed to maximize your team member's capabilities and your operating assets?
To sustain year over year growth more than the annual inflation rate involves implementing a planned process that is scalable.
Scalable growth requires you to answer objectively key strategic questions about your high tech business:
- Why do your targeted prospects buy from you?
- Why do your targeted prospects not buy from you?
- How do you create value that your prospects believe?
- Have you done a market gap analysis to find out where demand is greater than supply for your business offering?
Through a systematic business sales process model assessment, we isolate specific sales action steps and prospect engagement requirements needed to maximize closing ratios and shorten sales cycle selling times to reach the client's business profitability objectives.
Selling technology is a premeditated process that is based on understanding why prospects buy and why they don't buy and how your sales methodology is tied to this knowledge to drive buyers to take action steps to purchase. The Value Forward Group has worked with hundreds of technology companies seeking a planned, revenue capture success model. Let us help you grow your high tech business.
Marketing's primary goal directly and indirectly is to generate qualified leads that turn into buyers, otherwise it is a wasted investment. Through our Value Forward Marketing® program, we offer the following services:
- Lead generation program development
- Sales Value Proposition Development
- Message development and positioning
- Change management strategies
- Strategic marketing plan creation
- Business partner development and reseller channel evaluation
- International expansion into the United States
Revenue capture does not operate in a silo. Sales cannot go up if marketing does not generate qualified leads or prospects. Revenues will not improve if your strategy is incorrectly positioned and you are selling blue shoes to a red shoe market. And if your pricing is wrong, it does not matter how well your sales team is trained -- growth will be stagnated.
Today, more than ever, revenue capture is an "in the moment" success model, where all departments must work together in tandem and all must be measured by metrics.
Let us help your company align its execution with your corporate goals. Call us today at (770) 632-7647 to chat about how we can help you reach and exceed your objectives.