Technology Sales Training

Motivating and Content Rich Technology Sales Training Workshops

Technology sales and marketing education programs must increase both new business from existing customers and new business from new prospects. In today's economy, prospects are not loyal and existing customers are barley loyal. So, lead generation and sales success must be tied to a premeditated plan of engagement that induces buyers to buy.

When scheduling your workshop, you want to engage your audience and enable them to leave with information they can use immediately. Paul DiModica provides content-rich and engaging presentations developed from his experience in the trenches.  Because of his background in technology sales, marketing and executive leadership for over 30 years, he can identify with the challenges your team faces, help train your staff, and enable management teams to manage more effectively.  The market is full of professional speakers who market themselves as experts because of their experience working with clients and then provide theory or canned presentations – speakers who have never lead a company, understood the strategy for business growth, or personally surpassed multi-million dollar sales quotas year after year.

Each training session is customized to your audience and research is performed to provide the most up-to-date and relevant information for the workshop objectives.  For workshops and training sessions, a customized workbook for the event is provided to each attendee.

Marketing and Message Training

Marketing’s primary goal to help sales teams sell more executives. Marketing that does not generate leads is a wasted investment. The Value Forward process integrates sales, marketing and strategy into one outbound revenue capture method. Our keynotes, webinars and workshops can help your team create unique corporate messaging, lead generation devices, and branding positions that shorten sales cycles, minimize competition and increase team’s selling profitability.

Sales Training to Sell C-Level Executives

Sales education programs must increase both new business from existing customers and new business from new prospects. In today's economy, prospects are not loyal and existing customers are barely loyal. So lead generation and sales success must be tied to a premeditated plan of engagement that induces buyers to buy. Our programs teach IT salespeople how to work with prospects to build trust and to induce them to take transaction steps to buy within the sales team's sales quota timeline.

We call this the 3T Sales Method™ of sales success. Using the Value Forward 3T Sales Method, we help you win more and lose less.  Through on-site training and follow-up webinar enhancement.

Executive Strategy

Building scalable, revenue capture platforms takes a premeditated process based on best practices, thought leadership, scorecards and understanding why prospects buy.

Keynotes

Having been a SVP of Sales and Marketing, VP of Operations, VP of Strategy, COO, and Company Founder throughout his career in the technology sector, Paul brings relevant business model stories and hands-on experiences that will enlighten and entertain your audience. Whether your keynote needs are 30 minutes or a couple of hours, Paul will customize his presentation for your audience and needs.

On-site Workshops

Our workshops are custom fitted based on your needs and are offered in 1-day, 2-day and annual retainer options based on your team's needs and your corporate objectives.  Below are some popular workshop topics but if you have more specific needs, Value Forward Group will create a customized workshop for your team.

Strategy Training

  • How to identify new market gaps  - methods and strategies
  • How to launch a new IT product (or company) or service successfully
  • How to build prospect messaging that drives buyers to buy

Marketing Training

  • How to develop a marketing plan that generates a return on investment
  • How to increase marketing lead generation though a trust based engagement and thought leadership approach
  • How to increase your tradeshow success and increase qualified lead generation
  • How to measure and manage marketing through metrics and scorecards

Sales Training

  • How to cold call management, set up appointments and create value that prospects understand
  • How to give an executive briefing, white board presentation or webinar that communicates your value and induces a prospect to buy
  • Key account and target account sales development and how to set up a pursuit sales team
  • How to use storytelling as an advanced selling tool
  • How to hold a business conversation with a C-level prospect
  • How to negotiate with C-level executives and close more deals
  • How to hire the right salespeople and increase their productivity
  • How to develop and implement an IT reseller/channel program successfully
  • How to improve your sales team's time management and increase their sales efficiency
  • How to increase your tradeshow success and increase qualified lead generation
  • How to manage sales teams by metrics, not emotions.

For more information, give us a call at (770) 632-7647 or simply complete the form below and a representative will contact you to discuss your event.

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