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Go-To-Market Strategy

Using a detailed approach, we analyze all departments and provide recommendations to improve performance.

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Sales Consulting

Build a sales process that is creates messaging, builds a sales distribution model and is scalable to grow your revenue.

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Sales Training

Through our specific copyrighted techniques, we train your team to become “peers in the boardroom, instead of vendors waiting in the hallway.”

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Marketing Strategy

The Value Forward marketing strategy helps you put your value in front of you… so prospects believe what you say.

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Learn how to strategize, cold call, do discovery, present, negotiate and sell more IT, software and services to senior management… right now!

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What our Clients Say

I was pleasantly surprised to find the entire program — tips and advice — to be right on the money. I plan to implement the process and use this as my bible!

I found the “How to Sell Technology” program to be a logical step by step chronology, breaking down the sales effort into well thought through and implementable steps. Having sat through countless sales programs, I was expecting to find one or two bits of valuable information. I was pleasantly surprised to find the entire program — tips and advice — to be right on the money. I plan to implement the process and use this as my bible!

Richard Sokoloff, President

Paul’s brain is like a computer!

Paul’s brain is like a computer! Pulls knowledge faster than electrons!!

Nabil Freij, President

…new way to control and grow my business.

This workshop is packed with great information! It’s given me a new way to control and grow my business.

Dave Varney, President

Very good collection of tactical marketing actions…

Very good collection of tactical marketing actions that all mid-sized companies should execute.

John Overholt, SVP Sales
The Myth About Having Exact Business Experience

The Myth About Having Exact Business Experience

Chat with any CEO long enough and you will eventually discuss the difficulties they have in finding experienced hunter salespeople,... read more →
March 10, 2021
How to Double Your IT Sales in the Next 60 Days Using Your Proposal as an Invisible Salesperson

How to Double Your IT Sales in the Next 60 Days Using Your Proposal as an Invisible Salesperson

So, the IT salesperson meets with with me online with a t-shirt and gym clothes and launches into his proposal... read more →
January 27, 2021
Increase Your Revenue Through Better Sales Forecasts

Increase Your Revenue Through Better Sales Forecasts

6 Reasons Why Most Sales Forecasts Are Inaccurate and Why They Hamper Corporate Profitability One success driver for companies to... read more →
October 29, 2020
How COVID19 Can Help You Increase Your Technology Company Success

How COVID19 Can Help You Increase Your Technology Company Success

Prior to COVID19, the economy was booming. In that type of environment, a company's imperfections in their go-to-market strategies are... read more →
October 7, 2020
Grow Your Revenue By Launching New Products and Services

Grow Your Revenue By Launching New Products and Services

Selling and marketing IT products and professional services in the best of times means developing value that prospects believe, finding... read more →
September 23, 2020
How to Prototype Prospects to Increase Revenue

How to Prototype Prospects to Increase Revenue

Selling products and services is a premeditated process. Use some of six sigma models of management design to minimize business... read more →
September 2, 2020