Blog - Value Forward Group

How To Get Answer Engines To Recognize Your Product

Value Forward Group June 5, 2026 No Comments

Why Your Next Buyer Isn’t Human. Let’s talk about Persona Zero. For decades, marketers have built their go-to-market strategies around…

Proving SaaS Value: Making It Believable and Digestible Through Vivid Storytelling

Value Forward Group October 7, 2025 No Comments

Prospects’ skepticism demands proof beyond words. With 77% consulting user reviews and 54% speaking directly to current users, social proof…

Reverse Prospecting: Use Job Postings to Discover Sales Opportunities

Value Forward Group September 29, 2025 No Comments

Flipping the Script on Outbound In today’s hyper-competitive B2B SaaS landscape, sales teams face a sobering challenge: traditional outbound prospecting…

The Value of Separating Software Maintenance from R&D

Value Forward Group September 3, 2025 No Comments

For C-level SaaS executives, separating software maintenance from research and development (R&D) is a strategic imperative to optimize resources and…

The Hidden Costs of SaaS Churn and How to Fix It

Value Forward Group September 3, 2025 No Comments

Customer churn silently erodes SaaS profitability, inflating acquisition costs (CAC), diminishing lifetime value (LTV), and hindering growth in competitive markets.…

SaaS Management Styles (Part 1): Is Your Company Entrepreneurially Managed Or Professionally Driven

Value Forward Group August 19, 2025 No Comments

Navigating SaaS Leadership: Entrepreneurially Managed vs. Professionally Driven As C-level executives in the SaaS industry, you shape your company’s trajectory…