Prior to COVID19, the economy was booming. In that type of environment, a company's imperfections in their go-to-market strategies are often hidden, because money hides mistakes. With COVID19 affecting economies... read more →
Selling and marketing IT products and professional services in the best of times means developing value that prospects believe, finding prospects that will buy, negotiating deals that clients will pay... read more →
Selling products and services is a premeditated process. Use some of six sigma models of management design to minimize business errors and increase selling efficiencies. Managing selling efficiencies is the... read more →
"Value" is defined by the Merriam-Webster Dictionary as "relative worth, utility, or importance". Value during a recession often becomes clouded and harder to identify. Yet many sales and marketing teams... read more →
Twenty years from now you will be more disappointed by the things that you didn't do than by the ones you did do. So throw off the bowlines. Sail away... read more →
There's no question that COVID19 put the brakes on the economy. Spending and hiring came to a complete standstill for many companies. Conversely, if a product or service was needed... read more →
3 Tips You Can Use Right Now - Take The IT Competitor Test Every successful IT company has a sales and marketing system - a process on how they handle... read more →
Today’s unprecedented economic challenges are forcing companies to choose a path of agility or idleness. Many high-tech firms are just vessels sitting idly in the Bermuda Triangle. Some will simply... read more →
As software development innovation curves accelerate, more new disruptive technology applications are being introduced into the market. When launching new disruptive technologies, you need to deploy a disruptive marketing and... read more →
Trade shows continue to be a primary source of lead generation for many sales and marketing teams. Yet most companies cannot calculate their marketing ROI for trade show investments. There... read more →
