Cold-calling techniques have not only quadrupled our hit rate, they have created an environment within my team where cold-calling is actually viewed as productive time.

Cold-calling techniques have not only quadrupled our hit rate, they have created an environment within my team where cold-calling is actually viewed as productive time. Paul’s program is the first, and I’ve been through many in my 15 years in sales, that provides practical strategies and tactics you can implement immediately and see results. His cold-calling techniques have not only quadrupled our hit rate, they have created an environment within my team where cold-calling is actually viewed as productive time. The 20-minute qualifying meeting is especially timely considering that the current technology buying climate is one with many lookers and few qualified buyers. This technique allows you to quickly cycle through those lookers and identify the buyers, drastically reducing your sales cycle. Lastly, the 3 box Monty is the most effective and original technique I’ve used to fully involve all members of the prospect’s team in the sales process.