Insights

White Papers

Tech CFOs Boost Revenue with Metrics

Entrepreneurial firms rely on experience, while professional ones use metrics and planning for revenue capture. Growth requires integrating sales, marketing, strategy, and finance into a unified effort, not just a sales focus. Silos limit success.
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Following a Competitor's Pricing Leads to Failure

Effective IT pricing requires strategic alignment with company goals—not competitor benchmarks. Price must equal value, positioned to enhance corporate performance, not hinder it, by leveraging a success model tailored to your unique needs.
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Use Storytelling as an Advanced Sales Tool

Storytelling and analogy selling elevate IT sales, positioning your firm as a trusted advisor in the boardroom. These techniques create value buyers trust, shortening cycles, increasing margins, and standing out from competition.
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Increase Corporate Profits Through Improved Leadership

Leadership drives profits. This white paper reveals four steps, derived from insights of 600 CEOs, to boost decision-making, productivity, and retention, accelerating corporate growth through effective leadership.
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Increase Sales and Marketing Effectiveness

Adapting to Sales 2.0, IT firms can boost revenue by shifting to scalable inside sales models and reducing reliance on costly outside teams. Mobile tech’s rise reshapes B2B sales, demanding innovative approaches to drive value and market success.
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Hospitality POS Going the Way of the Dodo

The hospitality tech market is shifting. Companies must adapt go-to-market strategies as POS systems evolve to mobile and cloud-based platforms, driving commoditization and opening opportunities for innovative solutions.
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